A History of the Clicquot Club Ginger Ale Company of Millis, Mass.

By: Paul Charles LaCroix

Also Includes: Histories of Millis’ Oak Grove Farm, La Croix Fruit Farm and La Croix’s Aqua Rex Bottling Company

“A History of the Clicquot Club Ginger Ale Company of Millis, Mass.”, is a non-fiction, illustrated chronicle of the company’s activities from 1886-1980. As the largest soft drink manufacturer in the world for more than 30 years, their undisputed record as industry and advertising pioneer is second to none. Up until now, most accounts of the company’s history seem to be a patchwork of unfounded tradition gleaned from advertising ‘go-withs’ put out by the company, sometimes more than 30 years after the ‘so-called’ fact, which usually, in this investigator’s experience, turn out to be false. It early became apparent that the real history was only going to be learned by accessing the primary source documentation, requiring much time and travel up and down the eastern seaboard. Having accomplished this, with reams of collected data chronicled and interpreted by the author, what the reader will find within these pages may be relied upon as definitive. To understand the role that Clicquot Club played in the U.S. soft drink industry is to gain insight into the industry as a whole, as the company navigated its way through the turbulent first half of the twentieth century, and the ‘acquisition’ and ‘hostile takeover’ environment of the second. The author’s ancestral claim to more than 70 years in the food and drink packaging industry of Millis, Mass., including more than 50 in the soft drink bottling industry, lends this chronicle a certain personal touch rarely found with such works. A ‘must have’ for the serious carbonated soft drink enthusiast.

Product Details

• Hardcover / Paperback: 186 pages, full color

• ISBN-13 Hardcover: 9781972751053

• ISBN-13 Paperback: 9781972751060

• Book Dimensions: 11 x 8.5

• Library of Congress Control Number: 2026924758